EMK

wats:ON Festival

Interdisciplinary Arts Festival

Brand Design

Interaction Design

Production Design

Strategic Design

Web Design & Development

Carnegie Mellon University

Pittsburgh, PA, USA

2019

Design and development of website and brand system for the wats:ON Festival to better align with its mission as an interdisciplinary arts festival that brings an eclectic and diverse range of internationally acclaimed and emerging artists and their work to Carnegie Mellon University. I led a team of designers and developers to develop a visual identity system for each year’s theme, optimized the festival’s marketing reach through web-based solutions, and in overall increase the college’s impact as the purveyor of the interdisciplinary arts.

Collaborators:
Daragh Byrne, Lukas Hermann, Cassandra Howard, Faith Kim, Spike Wolff

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wats:ON Festival
wats:ON Festival

Carnegie Mellon University

Pittsburgh, PA, USA

2019

Design and development of website and brand system for the wats:ON Festival to better align with its mission as an interdisciplinary arts festival that brings an eclectic and diverse range of internationally acclaimed and emerging artists and their work to Carnegie Mellon University. I led a team of designers and developers to develop a visual identity system for each year’s theme, optimized the festival’s marketing reach through web-based solutions, and in overall increase the college’s impact as the purveyor of the interdisciplinary arts.

Collaborators:
Daragh Byrne, Lukas Hermann, Cassandra Howard, Faith Kim, Spike Wolff